The life of a solicitor is one of hard work, dedication and lots of reading. Being a firm that delivers family, employment and business law to name a few we are quite used to getting involved. However, when we accepted a recent ice bucket challenge we did not expect our director, Fiona Read, to be involved with a challenge of such an epic scale.
What Is The Ice Bucket Challenge?
If you do not use Facebook you may have missed this recent trend that took billions of Facebook users by storm. In fact this challenge was one of the largest viral campaigns on social media during July/August of this year.
“The challenge encourages nominated participants to be filmed having a bucket of ice water poured on their heads and then nominating others to do the same. A common stipulation is that nominated participants have 24 hours to comply or forfeit by way of a charitable financial donation” Ice Bucket Challenge on Wikipedia.
Originally the challenge was developed to increase understanding of Amyotrophic Lateral Sclorosis (ALS) more commonly known in the UK as Motor Neurone Disease. However the challenge later became a public endorsement of charitable donations.
Why Was Our Ice Bucket Challenge Epic?
Firstly we must give a huge thank you to Coral Horn from Pink Link who invited Fiona to take part in the challenge. It was Coral who organised the event and it’s her JustGiving page we recommend you donate upon.
Firstly this challenge was epic because instead of the usual bucket of ice cold water this involved 600 gallons of water. In fact the challenge took place at Sandcastle Waterpark Blackpool. To see what happened next please watch the video below.
How Can I Join In/Help Out?
We ask that if you enjoyed this blog and the video above please donate to Coral’s JustGiving page. Simple click the image below:
Alternatively you can donate via text message from your mobile phone. Text “CORA98” followed by the amount you would like to donate to 70070